How Apple managed to become a Big Manufacturing company, it's history and overlooked strategic approach!
HISTORY OF APPLE (AAPL)
Apple Inc. is an American company founded by 2 friends Steve Jobs and Steve Wozniak in 1st of Apple 1976, originally know as Apple Computer Inc. at it's establishment, but was changed later to Apple Inc.
The events that prompted the creation of Apple inc. was that during the early 70s Jobs had enrolled in the Reeds College, in California USA, but his parents his Father Abdulfattah "John" Jandali & Mother Joanne Schieble, where unable to pay for his tuition fee, as they were middle class and couldn't afford such amount, but that was partly the reason, while Jobs parents where unable to pay his tuition, he himself didn't see the value of education and he didn't want to spend his parents money, he voluntary withdrew from the College and became a dropout, he continued to live on campus with his friends. But, he later say the impact Reeds College had on his life, while for Steve Wozniak Jobs friend, he was expelled from the University of Colorado Boulder. Although, he later attended De Anza College and earned a BSE from the University of California, Berkeley.
But before Wozniak gained his BSE, as dropouts and with the little knowledge they had acquired in thier College and University, they decided not to put it into waste, and overtime they decided to make a workshop that would help make computers more accessible and portable for the people to use in thier homes and offices, with this sparked the development of the first computer operating system MAC, but that wasn't all Apple was able to make several other electronics including Macintosh, iPhone, iPad, iMac, many other electronic devices, with just some few years Apple had become well in the market, and it's products, were at high demand. But how did they managed to get all this, what challenges I'd thy face and how did the overcome it? Continue reading...
HOW APPLE MANAGED TO OVERCOME CHALLENGES IN IT'S ESTABLISHMENT
In the early years of Apple's establishment, the company faced several key challenges. But two of its main challenges was the fact that businesses were the primary users of computers, and the computers they used were without keyboards or screens, although this was a challenge for the College dropouts and University expelled student, it was at thesame time an opportunity for them, with this they were able to develop a computer with screens and keyboards, further popularising the concept and the computer was named Apple's 1.
But after, solving this challenge and seeing it as the opportunity for innovation, Apple then had a challenge that many businesses fear to face (Bankruptcy). But under the leadership of Jobs, Jobs after meeting the Young designer Jony Ive asked him to help save Apple that same day they met, and this was just days before the beginning of Apple's bankruptcy. Jobs wanted Jony Ives to design a new network computer that would have internet connectivity to help save Apple from liquidating and folding up. Apple was struggling financially and they needed a product go hit, to help regain profitability.
Ive started his designs on the firt day he met Jobs, but he was on pressure as Apple had borrowed from its competitor and rival Microsoft an estimated $150 Millon, to reinvest and help the company become profitable again, but this amount wouldn't save Apple! So, that's why they made a new approach and philosophy, they started designing the product in a way that would be attracted by customers and with this the colourful iMac was born in the year 1999, and with the invent of this PC, Apple was able to sell 800,000 of iMac in just the first 5 moths.
After this, Ive went on to design more products for Apple and became the Chief Designer for 27 years, with the story of Apple it only shows the power of being disciplined, I am sure even Ive might have felt it would impossible, but here we have it many products he has designed before stepping down and leaving the company in 2019. But what happened to Apple, after the death of their CEO Steve Jobs, and how did it become so big? Let me explain!
APPLE AFTER JOBS DEATH
In October 5th 2011, the media reported the death of Steve Jobs (the co-founder and CEO of Apple), this was due to his Cancer, but immediately his death Tim Cook who had been the an Executive and friend of Jobs had now stepped up to become his CEO of the company, with his succession Apple witnessed a speedily and rapid growth, growing from as annual revenue of $64 billon to about $274 billion, and growing from a market share of around 19% to over 27.81%, in 2025, now surpassing Samsung which previously was the number one.
Wth the training and mentorship Cook had gained from Jobs he was able to establish a better Apple, more suitable and customer centric. So here is how he managed to developed a new marketing approach and business strategy! By consistently focusing on customers needs through constant innovation, although iPhone are really expensive they are still the most bought Phones in the world, because of the regular update and creation of a more advanced version. But, how exactly did Apple managed to achieve the level of customer understanding and satisfaction using this technique? Stay tuned to find out!
Apple is maintained thier customers by helping them recognise thier products better, since for every business success is dependent on its customers Cook decided to maintain the brand consitnecy, be it iPhone, iPad, iMac they kept it all thesame while only advancing them, this approach resulted in Apple building better trust in the market and to sell to more people.
From the story of Apple Inc. Wise Enterprenuers, business owners and start-up founders would know that your business should be customer centric while maintaining a consistent product or service in a way that is pleasing to your customers to better boost trust and reliability and overall increase Brand awareness and sales. Even Jobs would say THINK DIFFERENT! , because that challenge is an opportunity for development and innovation, just as Apple made the Apple 1 in 1976.
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